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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

time

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

A shopper’s belief that the wait time in a store was too long, particularly due to the checkout process, is measured with three, seven-point Likert-type items.

A person’s preference for multitasking (switching attention among several ongoing tasks) rather than performing one task at a time until its completion is measured in the scale with 14 Likert-type items.

This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.

A customer’s attitude regarding a particular online retailer’s tendency to deliver products in an acceptable period of time is measured using three, five-point Likert-type items.

The scale uses four, five-point items to measure a person’s tendency to put off making decisions and acting upon them.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

The degree to which a person believes that an event will occur in the distant future rather than very soon is measured with three, seven-point semantic differentials.