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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

time

A person’s preference for when to get up in the morning and when to go to bed at night is measured with thirteen questions.  The construct is also known as circadian preference and morningness.

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

A shopper’s belief that the wait time in a store was too long, particularly due to the checkout process, is measured with three, seven-point Likert-type items.

A person’s preference for multitasking (switching attention among several ongoing tasks) rather than performing one task at a time until its completion is measured in the scale with 14 Likert-type items.

This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.

A customer’s attitude regarding a particular online retailer’s tendency to deliver products in an acceptable period of time is measured using three, five-point Likert-type items.

The scale uses four, five-point items to measure a person’s tendency to put off making decisions and acting upon them.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.