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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

time

The extent to which a person focuses attention on the future relative to the time spent on the past is measured with four statements.

The scale has four, five-point items that measure how much a person experiences a loss of time consciousness and awareness of his/her physical surroundings when at a particular website.

Six, seven point Likert-type items measure the degree to which a person feels pleasure watching an ad because it evokes the memory of a time prior to when he/she was born.

Three, seven-point Likert-type statements are used to measure how easily a consumer believes it is to contact a particular service provider and/or go to its place of business.

A person's attitude regarding the ease with which a service can be used is measured in this scale with three, seven-point Likert-type statements.

The degree to which a person values planning, perseverance, and a future orientation is measured with five, seven-point Likert-type items.

The scale measures a consumer’s belief in personal reincarnation and that the universe itself is in a continual cycle.

The chronic tendency to focus on the present as opposed to the future or the past is measured in this scale using five, seven-point Likert-like items.

Five, seven-point Likert-like items are used to measure the chronic tendency to focus on the future rather than the present or the past.

The scale measures the degree to which a person thinks about the potential future consequences of his/her current behavior and how much he/she is influenced by these possible outcomes.  Twelve items are used to measure the construct.