You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

time

Three, seven-point items are used to measure a person's attitude about a website's interactivity with the focus on a dimension having to do with the time required for the site's pages to load.

This three item, seven-point Likert-type scale attempts to measure the degree to which a person believes that a website is interactive, with an emphasis on its capability to provide two-way flow of information and keep the user's attention.

This is a seven item, seven-point scale that attempts to measure a person's attitude about a website's interactivity with the emphasis on a dimension having to do with the site's ability to provide synchronous, two-way flow of information.

The scale is composed of three, seven-point Likert-type statements intended to measure the extent to which a person views the usage of something as helping to improve one's efficiency and effectiveness. Nysveen, Pederson and Thorbjørnsen (2005) used the scale with mobile services but it appears to be amenable for use with goods as well.

The scale is composed of three, seven-point semantic differentials that measure the degree to which a person feels that there is not enough time available to perform a specific task. In the study by Suri and Monroe (2003), the scale was used with subjects who had been asked to evaluate some product-related information in a certain period of time.

The scale is composed of four, five-point Likert-type statements that measure the type of perceived potential "costs" of changing service providers that have to do with the time and effort needed to develop the knowledge and skills needed to interact effectively with a new service provider and its products.

The scale is composed of four, five-point items intended to measure the perceived potential "costs" of changing service providers that have to do with the time and effort needed to search for information regarding alternative providers and analyzing that information in order to make a decision.

Three, nine point semantic differentials are used to measure how quickly something appears to have occurred. Subjects in the studies by Gorn et al. (2004) described how fast they thought certain web pages had downloaded. The scale was referred to as perceived quickness.

Six, seven-point Likert-type items are used to measure the degree to which a consumer holds a positive attitude about shopping such that it is enjoyable and worth the time and effort.

Four Likert-type items are used to measure how easy it is to shop at a certain store in terms of its location, parking, and hours of operation.