touch
How much an object is considered to be touchable and concrete is measured with three, seven-point semantic differentials.
Four, seven-point semantic differentials are used to measure the degree to which an object has a texture that feels comfortable and gentle against the skin.
The scale has four, seven-point Likert-type items that measure how much a person believes a particular object has a fine texture and feels plush.
Containing four, seven-point Likert-type items, the scale measures the extent to which an object is perceived to feel smooth and supple.
Using eight, nine-point items, the scale measures the degree to which a person wants greater physical intimacy with a particular person, e.g., to touch, smell, see, hear.
Three, seven-point Likert-type items measure a consumer’s belief that he/she has the power to handle and use an object as desired.
The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.
Six, eleven-point unit-polar items are used to measure how soft and pleasing an object is judged to be. The scale appears to most useful when measuring a sensation associated with the sense of touch.
Five, eleven-point items are used to measure how much a person felt a sense of “going against the flow” by doing something different and experiencing resistance against someone or something in a particular situation.
Three semantic differentials are used in this scale to measure how much a product appears to have been touched and is considered dirty.