You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

tradition

The scale uses four, nine-point unipolar items to measure a person's belief that a certain brand is ordinary and typical rather than being characterized as a leader or innovative brand.

This scale has five, seven-point Likert-type items that measure the extent to which a person values one's culture, traditions, and family heritage.

The scale uses four statements with a seven-point Likert-type response format to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on the importance of tradition.

Three statements are used in the scale to measure the degree to which one member of a married couple believes in his/her ability to raise and resolve issues with the other member.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.

The seven point semantic differential scale measures the degree to which a person's evaluation of the propriety of some stimulus is based upon beliefs shaped early in life by sources such as the family.

Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of his or her parents.

This two-item, six-point, Likert-type scale measures the degree to which a person believes shopping is the wife's responsibility. It was referred to as traditional sex role orientation by Hawes and Lumpkin (1984).