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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

training

The scale has four, seven-point items that are intended to measure a consumer's expectation that a set of benefits are characteristic of a particular financial planner.

The scale is composed of four, seven-point Likert-type statements that measure the degree to which a person is satisfied with the institution where he/she received some formal education.

A multi-item, seven-point semantic differential is used to measure a consumer's assessment of a specified person's competency and training as a source of information about a particular product. Netemeyer and Bearden (1992) used a five-item scale to measure expertise of a personal source of information (retail employee), and Tripp, Jensen, and Carlson (1994) measured the expertise of celebrity endorsers using a six-item scale. Dellaert and Stremersch (2005) used their version of the scale to measure a person's evaluation his/her expertise in configuring a computer. Adjei, Noble, and Noble (2010) used a set of four items twice, once with respect to one's own experitse and once with respect to others from an online forum.
 

A four-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the service received was performed properly. As used by Andaleeb and Basu (1994), the scale relates to the quality of service received from a car repair establishment.