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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

unique

The degree to which a person thinks that an object, such as a product, expresses his/her personal uniqueness is measured with three, seven-point Likert items.

The scale is composed of three, seven-point Likert-type items that measure how much a person believes an object or experience is different from others he/she has had.

The scale uses four, nine-point items to measure which of two objects a person considers to be more valuable and preferable to own. 

The rarity and scarcity of an object, such as a product, is measured in this scale with three, nine-point Likert-type items.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes that the packaging for a particular product is new and unique.

Three, seven-point semantic differentials are used to measure whether the product featured in an ad is considered fresh and new or old and routine.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes a particular place is unique in the sense that it has distinctive characteristics not found in other places it might be compared to.

A person’s desire to be distinct from others and to do things that make one’s self different is measured with three, nine-point items.

Three, seven-point Likert-type items measure how different the design of an object is viewed as being from the norm.

The scale has four Likert-type items that measure a consumer’s belief that choosing unique products to own and use can provide him/her with power and influence over others.