You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

usage

Three, seven-point Likert-type items measure a consumer’s belief that he/she has the power to handle and use an object as desired.

Four, seven-point items are used to measure the likelihood that a consumer will regularly wear sunscreen in the future as well as recommend that others do so too.

With four, seven-point Likert-type items, the scale measures the extent to which a person believes that a product can be used in a variety of situations.

How much a consumer likes and uses a product is measured with three, seven-point items.  Unlike most other measures of product attitude, this one makes most sense to use with people after they have bought a product and used it.

Using four, nine-point items, the scale measures a person’s intention to engage in behaviors related to using sunscreen.

The scale uses eight, five-point items to measure a person’s reasons for using the Internet which have to do with boredom, relaxation, and communicating with others.

Four, five-point Likert-type items are used to measure the integration of social media usage into a person’s lifestyle, particularly as it pertains to following companies and brands.

The extent to which a consumer habitually uses a particular product or brand for a purpose without consciously thinking about its choice is measured using four, five-point Likert-type items.  Four versions of the scale are described, varying based on which product and type of usage is being referred to: a product used regularly, a product that was replaced by another product that was used regularly, a product used rarely or not at all, and a product which was replaced by another product that ended up not being used much if at all.

A person’s beliefs regarding the need for careful usage of pesticides in the home are measured with three, seven-point Likert-type items.

The scale has four, five-point items that measure how much a person uses social media by tweeting, posting comments, and following others’ posts.