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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

utilitarian

With three, five-point Likert-type items, the scale measures a person’s belief that a product appears to perform well and is capable of doing what it intended to do.   

A consumer’s tendency to go shopping only when something is needed and buy just what is needed is measured using three, seven-point Likert-type items.

A person's focus on utilitarian reasons for shopping rather than hedonic is measured with six, seven-point items.  The focus of the measure is on completing the shopping task rather than the pleasure derived from engaging in the shopping process itself.

The scale measures the extent to which a person views an advertised product as being functional.  The three uni-polar item scale was referred to as functional concept by Aggarwal, Jun, and Huh (2011).

A four-item, seven-point semantic differential scale is used to measure the value-related aspects of a consumer's attitude toward some specific product.

Eight, seven-point semantic-differentials are used to measure the degree of functional value a person's believes a particular object (product, process, etc.) has.

The scale uses three semantic differentials to measure the degree to which a stimulus is perceived to be efficient and informative.

The scale is a four-item, five-point Likert-type measure of the degree to which a consumer agrees that a recent shopping trip allowed him/her to accomplish what was wanted (purchase of the items sought). The scale is supposed to tap into the view that shopping is primarily a means to an end (obtaining goods and services) rather than being enjoyed as an end in itself.

The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.

This scale uses three, five point Likert-type items to measure the degree to which a person believes that a particular sweet food item has useful benefits.