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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

value

Three, nine-point items measure the extent to which a consumer likes a particular offer and thinks it is good.  Typically, the measure would be used with respect to an opportunity to buy a product for a certain price.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.

The degree to which a consumer not only believes that an object or experience is a good topic of conversation but also desires to talk to others about it is measured with five, seven-point Likert-type items.

A consumer’s belief that the price of a brand is reasonable and a good value is measured using three, seven-point Likert-type items.

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

The scale uses four, nine-point items to measure which of two objects a person considers to be more valuable and preferable to own. 

This three item Likert scale with a seven-point response format measures the degree to which a person believes that a particular in-store shopping technology would add value to the shopping experience.  As currently phrased, the items are stated hypothetically because participants will not actually have used the technology when responding to the scale but merely have read about it.  The sentences could be easily changed to measure a shopper’s actual experience with the technology.