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Bob Moritz
Marshfield Clinic Research Foundation

value

The scale uses four, seven-point Likert-type items to measure a person's general attitude about how "good" an investment is considered to be.

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or person to which the donation was made can be specified in the sentences.

Using three, seven-point Likert-type items, the scale measures how strongly a consumer believes that the discount offered by a retailer for a product is a good value.

Three, nine-point items measure the extent to which a consumer likes a particular offer and thinks it is good.  Typically, the measure would be used with respect to an opportunity to buy a product for a certain price.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.

The degree to which a consumer not only believes that an object or experience is a good topic of conversation but also desires to talk to others about it is measured with five, seven-point Likert-type items.

A consumer’s belief that the price of a brand is reasonable and a good value is measured using three, seven-point Likert-type items.