value
The scale is composed of four statements that attempt to assess the utility derived from the perceived economic value of a particular product. One way the scale is distinguished from that of a satisfaction scale is that it could be applied at various stages during the purchase decision process whereas satisfaction is usually measured after the decision.
A person's attitude about a retailer's performance, with the emphasis on how low and competitive its prices tend to be, is measured in this scale using three, seven-point Likert-type items.
The scale is composed of three, open-ended items intended to measure the price(s) a consumer mentally links to some specific product. Grewal et al. (1998) referred to the scale as internal reference price.
The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's subjective sense of a product's price with an emphasis on how expensive it is.
It is a six-item, seven-point Likert-type scale measuring a consumer's inclination to buy brands that have "two-for-one" offers despite the amount of money being saved. This measures a general interest in the deals rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred to the scale as buy one - get one free proneness while Burton et al. (1998) called theirs one-free proneness.
Six, five-point Likert-type statements are used to measure the time and effort expended by a consumer in selecting a bank in which to open an account.
This six-item, seven-point Likert-type scale measures a consumer's tendency to buy the brands that are on sale. This measures a general tendency rather than the likelihood that the behavior occurs for any particular product category. Given this, Lichtenstein and colleagues (1993, 1995, 1997; Burton et al. 1998, 1999) referred to the scale as sale proneness.
The scale is composed of six, seven-point Likert-type statements that measure a person's quality-related opinion of products produced in a certain country.
Three statements with a Likert-type response format are used to measure a consumer's attitude about a specific sales promotion device, the emphasis being on the belief that the deal results in a monetary savings.
Five, seven-point semantic differentials are used to measure a consumer's evaluation of an offer that has been presented to him/her. Given the phrasing of one of the items, the scale is most suited for an offer that has to do with an event or cause which a consumer has been asked to support in some way and has the potential to "make a difference" to someone or something the consumer cares about.