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value

Using three statements, the scale measures the degree to which a person believes that a company has lowered his/her customer status.

Four, seven-point items are used to measure the perceived level of savings in the purchase of two particular products if purchased separately. Other information provided to respondents indicated that the items could be purchased together as a bundle for a special price. This scale measures their beliefs that savings would be realized even if the items were purchased separately. Yadav and Monroe (1993) referred to the measure as items' transaction value.

Three, seven-point items are used to measure the perceived value of overall savings in the purchase of two particular products as a set at a certain price. Yadav and Monroe (1993) referred to the measure as total transaction value.

Four, seven-point items are used to measure the perceived additional value of buying two particular products in a set compared with purchasing them separately. Yadav and Monroe (1993) referred to the measure as bundling transaction value.

Five, seven-point Likert-type items are used to measure the extent to which a shopper perceives that a store has high prices and low storewide savings.

This scale has four bipolar adjectives with a seven-point response format and is used for measuring the degree to which a consumer perceives a store to have good buys on its products. The scale was referred to by Dickson and MacLachlan (1990) as price/value.

A seven-item, seven-point semantic differential scale is used to measure the degree to which one evaluates a stimulus (such as a product) as being relevant and meaningful to one's self.

A three-item, seven-point scale is used to measure a person's perception of the magnitude of the savings indicated in an ad for a category of products that are on sale.

A four-item, seven-point semantic differential scale is used to measure the value-related aspects of a consumer's attitude toward some specific product.

These ten, five-point Likert-type items are intended to measure the degree of value a consumer places on the offer extended to him/her by a former service provider in an effort to reacquire his/her business after having defected. The scale was called win-back offer worth (WOW) by Tokman, Davis, and Lemon (2007).