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Scale Reviews

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The scale is composed of three, seven-point Likert-type statements attempting to assess a consumer's opinion of the prices charged by a certain store given the perceived quality of the products carried. Baker et al. (2002) referred to the scale as merchandise value perceptions.

The scale is composed of four, seven-point Likert-type items that measure the degree to which a consumer has a positive attitude toward an offer in terms of its economic value.

The scale is composed of three, seven-point statements that measure the degree to which a person views a loyalty program as being financially valuable, relevant, and desirable.

A consumer's attitude about a particular price-deal he/she has been exposed to is measured with Likert-type measures in this scale.

The four item scale measures the degree that a customer believes that a particular service provider will provide him/her with a good deal and preferential treatment.

This semantic differential scale measures a consumer's degree of satisfaction with something specific rather than his/her overall level of contentment in life. The scale may be most suited for measuring a consumer's satisfaction with another party with whom a transaction has occurred or with whom a relationship has developed.

The scale has been used to study salespeople (Oliver and Swan 1989a; Reynolds and Beatty 1999a, 1999b), hairstylists (Price and Arnould 1999; Bansal, Taylor, and James 2005), banks (Jones, Mothersbaugh, and Beatty 2000), and auto repair facilities (Bansal, Irving, and Taylor 2004; Bansal, Taylor, and James 2005; Thomas, Vitell, Gilbert, and Rose 2002).

The scale is composed of several Likert-type items used to measure the perceived quality of a product.  In several of the versions of the scale, the emphasis is on the product's expected level of future performance (e.g., durable, reliable, dependable).

Four, seven point statements are used to measure a consumer's stated likelihood of buying a particular product that is being offered at a certain price.

Three, seven-point items are used to assess the extent to which a consumer believes that the price of a particular product provides an accurate indication of its quality. The scale was called cue reliability by Darke and Chung (2005).

Three items are used to measure a consumer's estimate of a product's price.