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Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of the group, classmates in particular. The group (rather than the individual) is viewed as the basic unit of survival.

Four seven-point Likert-type statements are used to measure the extent to which a consumer is concerned about air pollution, with an emphasis on the role played by electrical power plants.

This is a six-item, seven-point Likert-type scale measuring the degree to which a person holds views about political and economic issues that are considered to be conservative and tend to preserve the status quo.

This is a three-item, three-point Likert-type scale measuring one's attitude about donating time to a community organization. The measure was referred to as willingness to donate by Yavas and Riecken (1985).

This is a six-item, five-point Likert-type scale measuring a consumer's own sense of materialism as well as that of society in general. The scale was referred to as cultural estrangement by Durand and Lambert (1985).

This three-item, three-point Likert-type scale is used to measure the perceived effect of one's family- and job-related responsibilities on ability to donate time to a community organization. The measure was referred to as family/job demands on time by Yavas and Riecken (1985).