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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

values

The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)

Seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.

The scale uses four statements with a seven-point Likert-type response format to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on the importance of tradition.

Five, five-point Likert-type items are used in this scale to measure the degree to which a person feels a strong psychological and emotional connection to the global community rather than to any particular nation.

The scale is composed of four, five-point Likert-type items that measure the degree to which a person believes in following the law and practicing business with high integrity.

Six, seven-point Likert-type items are used to measure the value a person places on work in his/her life.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.

Nine, nine-point statements are used to assess the value placed by a person on an understanding of and desire to protect the welfare of all people and nature.

The value a person places on novelty and excitement in life is measured in this scale using three phrases and a nine-point response format.

The scale is composed of seven, nine-point statements that attempt to assess the value a person places on the safety and stability of individual and group relationships.