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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

visual

The scale is composed of three, seven-point Likert-type items that measure how much a person believes that a particular object looks complex.   

Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.

A person’s general attitude about a logo is measured with three, five-point semantic differentials.

With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.

The degree to which a person reports being able to “see” in his/her mind a particular object or action is measured with three, seven-point Likert-type items.

With three, seven-point items, the scale measures a person’s tendency to notice and attend to sounds, smells, and visual aspects of his/her nearby surroundings.

The scale has ten items that measure a person’s desire to eat in response to “external” stimuli (non-hunger related), with an emphasis on exposure to the sights and smells of food.

The scale has five semantic differentials that measure how attractive and appealing a product appears to be.  Although the scale was made for use with a product, it seems to be amenable for use with a wide variety of objects.

The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be.  Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.

The scale has four, seven-point semantic differentials that are intended to measure the visual clarity and intensity of a particular advertisement.