You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

vote

The scale has three, seven-point items that measure a person’s willingness to engage in behaviors that support the lowering of the minimum age to legally consumer alcoholic drinks.

Five, seven-point semantic-differentials are used in this scale to measure both a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.

Four, seven-point statements are used to measure the importance of a particular voting decision to a person and the degree to which he/she is concerned about the decision.

Three, seven-point Likert-type statements are used to assess a person's belief in his/her ability to participate effectively in the political system.

The three item, seven-point Likert-type scale measures a voter's confidence in his/her ability to make a "good" choice in an upcoming election.

Four, seven-point Likert-type statements are used to measure the personal importance of engaging in voting activity. The construct being tapped into is more akin to attitude-toward-the-act than behavioral intention.

This is a four-item, five-point Likert-type scale measuring a person's perceived inability to influence the political system. This scale was referred to as political efficacy by Durand and Lambert (1985).