I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
worry
With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans. The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.
At the current time, how much a person experiences and expresses emotions related to anxiety is measured with five, five-point items.
Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format. A four-item and a six-item version are described.
The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.
Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.
How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.
The degree to which a consumer believes that a buying a particular product from a particular retailer’s website would be risky is measured with three, nine-point Likert-type items.
The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.
The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.
