The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
worry
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.
Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.
The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.
Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.
How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.
The degree to which a consumer believes that a buying a particular product from a particular retailer’s website would be risky is measured with three, nine-point Likert-type items.
The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.
The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.
The tendency to worry about what other people think of oneself is measured with 12, seven-point items.
The scale uses four, seven-point Likert-type items to measure a person’s concern about privacy when using the internet, with the emphasis on the misuse of information that has been submitted.
