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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

worry

At the current time, how much a person experiences and expresses emotions related to anxiety is measured with five, five-point items. 

Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.

The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.

Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.

How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.

The degree to which a consumer believes that a buying a particular product from a particular retailer’s website would be risky is measured with three, nine-point Likert-type items.

The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.

The scale uses five, seven-point Likert-type items to measure a trait-like attachment style characterized by the fear of rejection and abandonment.

The tendency to worry about what other people think of oneself is measured with 12, seven-point items.