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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

worry

Five, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus with an emphasis on several "negative" feelings.

The scale is composed of three, ten-point statements measuring the degree to which a person wishes a decision he/she made could be changed and how much happiness the change would bring.

Four semantic differentials with a seven-point response format are used to measure a person's emotional reaction being characterized by feelings of worry and anxiety.

The scale is composed of six, true/false statements attempting to assess the extent to which a person is experiencing anxiety regarding what others might think about an action he/she has taken. The behavior examined by Keller, Lipkus, and Rimer (2002) was a person's usage of information bearing on the risk of getting breast cancer.

The scale is composed of twenty, four point statements assessing the extent to which a person makes statements symptomatic of depression in adults. The formal name for the measure is Center for Epidemiology Depression scale (CES-D).

The scale is composed of five, six-point Likert-type statements that are intended to assess the degree to which a person is concerned about answers he/she provided as part of a recently completed task.

The scale is composed of ten, semantic differential phrases measuring a person's reaction to an ad he/she has been exposed to with the emphasis on the negative types of feelings that were experienced.

Six, nine-point semantic differentials are used to measure the self-confidence and independence-related characteristics a person associates with those who smoke. Two versions of the scale were used. One had to do with how a person thinks that smokers are perceived by others (reference group evaluations) and another focusing on how a person thinks that smokers perceive themselves (self evaluations).

Four semantic differentials are used as a measure of a person’s overall perceived risk with regard to an object (product, event, etc.).

The degree to which a person is troubled about use of the web because of privacy concerns as well as "spam" (unwanted solicitations) is measured using three, five-point Likert-type statements.