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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


 Want to know what is going on at Marketing Scales?  Read below about the newest books that have been published and other news of interest. 

Newest Featured Scales

A miscellaneous set of scales has not been featured in a while so for the next few weeks the following measures will be on the front page of the site: Avoidance of Large Food Businesses, Child Labor Importance in Purchase Decisions, Travel Intention, and Understanding the Company’s Business.  Although there is no theme to this set of measures as there is with most featured scales, what they do have in common is that they measure very pragmatic issues that most researchers easily understand the value of.

The Scales Database Keeps Growing!

There are now 4,358 scale reviews available here now!  Although it will be a while before the next volume of the book series is published, 181 of the reviews to be in that book have already been added to the database.  As each month goes by, more of the scales to be in that volume will be added.  The point is that if you have not found something appropriate for your research needs in past searches of the database, please search again. 

New Scales Added to the Database

If you are very familiar with this site and the work that goes on with it, you probably realize that new scales are being reviewed constantly.  A few are featured on the front page of this site when they are added to the database, but many others are never featured there. Here are the ones I have reviewed in recent weeks that are unlikely to be featured yet might be relevant to your research:

  • Belongingness (State)
  • Competitiveness (Interpersonal)
  • Eeriness of the Object
  • Identity Threat
  • Prosocial Behavior (Interpersonal)
  • Tie Strength

These scales now join about 175 others already in the database that are destined for publication as part of Volume 11 of the series but are available now via a la carte purchase or by using the Day Pass