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This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
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Marketing Scales Pet-Peeve #33

When scholars say they used a multi-item scale in their study, do they always describe the measure by providing its items, stating what construct the scale is supposed to measure, and defining the construct? Unfortunately, not.  See Scale-Related Pet-Peeve #33 at ScaleResearch.siu.edu