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Scale Reviews

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This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

New Scales Added to the Database

Listed below are the new scales that have been added to the Marketing Scales Database in the last two weeks.  

  • Concern About Time Until Retirement
  • Diet Restriction
  • Enjoyment
  • Risk (Financial)
  • Risk (Psychological)
  • Risk (Social)
  • Self-Control (Spending)
  • Temporal Proximity of Wait Period
  • Tightness (Country)
  • Tightness (Personal)

Well over half of the scales expected to be in Volume 11 are in the database now. If there has been a measure you were looking for in the past searches but have not found, please try again.  That is especially true since another ~ 150 scales are expected to be added in the next few weeks as the review process of the scales to be in Volume 11 is finished.