The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
New Scales Added to the Database
As I have done several times in the past year, I want to mention the new scales that have been reviewed in recent weeks and added to the database. (These are in addition to the new ones featured on the front page right now.) The names of these newly added scales are:
- Affect Toward Receiving the Refund
- Agreeableness
- Extraversion
- Opennness
- Quality (Product)
There are now reviews of 189 scales in the database which will be in Volume 11 when it is released sometime next year. They are available now via a la carte purchase or by using the Day Pass.