The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
New Scales Added to the Database
If you are very familiar with this site and the work that goes on with it, you probably realize that new scales are being reviewed constantly. A few are featured on the front page of this site when they are added to the database, but many others are never featured there. Here are the ones I have reviewed in recent weeks that are unlikely to be featured yet might be relevant to your research:
- Belongingness (State)
- Competitiveness (Interpersonal)
- Eeriness of the Object
- Identity Threat
- Prosocial Behavior (Interpersonal)
- Tie Strength
- Travel Intention
These scales now join about 175 others already in the database that are destined for publication as part of Volume 11 of the series but are available now via a la carte purchase or by using the Day Pass.