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Saint Xavier University, Chicago

New Scales Added to the Database

Listed below are the new scales that have been added to the Marketing Scales Database in the last two weeks.  

  • Concern About Time Until Retirement
  • Diet Restriction
  • Enjoyment
  • Risk (Financial)
  • Risk (Psychological)
  • Risk (Social)
  • Self-Control (Spending)
  • Temporal Proximity of Wait Period
  • Tightness (Country)
  • Tightness (Personal)

Well over half of the scales expected to be in Volume 11 are in the database now. If there has been a measure you were looking for in the past searches but have not found, please try again.  That is especially true since another ~ 150 scales are expected to be added in the next few weeks as the review process of the scales to be in Volume 11 is finished.