You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Newest Pet-Peeve Blog

For many years I have been speaking out about what concerns me as I review scales reported in top journals that publish consumer research.  I call these concerns of mine "pet-peeves" and they are posted the Office of Scale Research site.  The newest pet-peeve has to do with discriminant validity.  Despite its recognized importance, it is the exception rather than the rule for pertinent evidence of a scale's discriminant validity to be provided in empirical articles involving consumers. What is going on?