You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Newest Pet-Peeve Blog

For many years I have been speaking out about what concerns me as I review scales reported in top journals that publish consumer research.  I call these concerns of mine "pet-peeves" and they are posted the Office of Scale Research site.  The newest pet-peeve has to do with discriminant validity.  Despite its recognized importance, it is the exception rather than the rule for pertinent evidence of a scale's discriminant validity to be provided in empirical articles involving consumers. What is going on?