You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

The Scales Database Keeps Growing!

There are now 4,300 scale reviews available here!  Although it will be a while before the next volume of the book series is published, new scales will be regularly added to the database.  At this point, the newest scales that have been added come from articles published in 2019.  The point is that if you have not found something appropriate for your research needs in past searches of the database, please search again as more scales are added.