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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

The Scales Database Keeps Growing!

There are now 4,300 scale reviews available here!  Although it will be a while before the next volume of the book series is published, new scales will be regularly added to the database.  At this point, the newest scales that have been added come from articles published in 2019.  The point is that if you have not found something appropriate for your research needs in past searches of the database, please search again as more scales are added.