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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Scales Database Reaches Another Milestone!

A major milestone was achieved at this website recently.  First, here is a bit of background.  The first reviews were written in 1990 and about two years later, the first volume of the series was published.  It wasn't until 2011, however, that the reviews up to Volume 4 were put online (about 1,300 of them).  Since then, another 2800 have been added.  There are over 4,100 in the database!  The bottom line is that is by far, the largest online source of multi-item scales that have been used in studies by the world's top scholars of consumer behavior.  You can benefit from their work and improve the precision of your research by using the same scales as the pros.