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Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Scales Database Reaches Another Milestone!

A major milestone was achieved at this website recently.  First, here is a bit of background.  The first reviews were written in 1990 and about two years later, the first volume of the series was published.  It wasn't until 2011, however, that the reviews up to Volume 4 were put online (about 1,300 of them).  Since then, another 2800 have been added.  There are over 4,100 in the database!  The bottom line is that MarketingScales.com is by far, the largest online source of multi-item scales that have been used in studies by the world's top scholars of consumer behavior.  You can benefit from their work and improve the precision of your research by using the same scales as the pros.