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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

The Scales Database Reaches Another Milestone!

There are now over 4,200 scale reviews available in the database here at the site!  This growth is due to the work on new scales that began to be reviewed in the Spring following the publication of Volume 10.  Although it will be 2 years or more before the next volume is published, the new scales will be regularly added to the database.  At this point, the new reviews are focused on scales reported in articles published in 2018.  The point is that if you have not found something appropriate for your research needs in past searches of the database, please search again as more scales are added.