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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Scales For Volume 11 Are Being Reviewed

Volume 10 of the series was released three months ago and, as of today, the first reviews of scales destined for Volume 11 have been added to the database here.  Although it will be 2 years or more before that book is published, the new scales being reviewed for that book will be regularly added to the database.  At this point, my reviews are focused on scales from articles published in 2018.  The point is that if you have not found something appropriate for your needs in past searches of the database, please search again and keep checking back as more scales are added.