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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Volume 10 Has Arrived!!!

It has been 30 years since work began on the first volume of the Marketing Scales Handbook series.  At that time, we did not know if the book would be accepted for publication, much less that it would become a series with many more volumes released over several decades.  Yet, here we are now; Volume 10 of the series is available!!!  As you can read in the book section of the site, this new volume contains reviews of 402 scales from articles published after the time period covered in the previous volume.