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Scale Reviews

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Testimonial

This website has truly been a welcome gift! The day pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Books at Amazon.com

Listed below are each of the books with reviews of scales that have been written by Dr. Bruner and are available at Amazon.com. Click the image next to a book of interest to go to Amazon.com where you can read more about the book and order it.

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(Kindle version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

(paperback version)

Measuring Innovation & Technology Acceptance

(paperback version)

Measuring Innovation & Technology Acceptance

(Kindle version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(paperback version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(Kindle version)