You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Books at Amazon.com

Listed below are each of the books with reviews of scales that have been written by Dr. Bruner and are available at Amazon.com. Click the image next to a book of interest to go to Amazon.com where you can read more about the book and order it.

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(Kindle version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

(paperback version)

Measuring Innovation & Technology Acceptance

(paperback version)

Measuring Innovation & Technology Acceptance

(Kindle version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(paperback version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(Kindle version)