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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Books at Amazon.com

Listed below are each of the books with reviews of scales that have been written by Dr. Bruner and are available at Amazon.com. Click the image next to a book of interest to go to Amazon.com where you can read more about the book and order it.

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(paperback version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

(Kindle version)

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)

(paperback version)

Measuring Innovation & Technology Acceptance

(paperback version)

Measuring Innovation & Technology Acceptance

(Kindle version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(paperback version)

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

(Kindle version)