The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Books at Amazon.com
Listed below are each of the books with reviews of scales that have been written by Dr. Bruner and are available at Amazon.com. Click the image next to a book of interest to go to Amazon.com where you can read more about the book and order it. (As an Amazon Associate, GCBII Productions, LLC earns commissions from qualifying purchases.)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 11)
(paperback version)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
(paperback version)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)
(paperback version)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)
(paperback version)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)
(Kindle version)
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)
(paperback version)
Measuring Innovation & Technology Acceptance
(paperback version)
Measuring Innovation & Technology Acceptance
(Kindle version)
Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research
(paperback version)
Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research
(Kindle version)