Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Ad Impressions

This is a four-item, six-point Likert-like scale purported to measure the participants' impressions of the ad.

Key Words

advertising, attitudes, appropriateness, unique, interest

Newest Scale Reviews

Privacy Concerns (Data Use Transparency)

The clarity with which a person understands what a particular company does with the data it has... read more »

Privacy Concerns (Falsifying Personal Information)

Three, seven-point Likert-type items are used to measure how much a person believes it is okay... read more »

Privacy Concerns (Trust in the Company)

With four, seven-point Likert-type items, the scale measures how much a person has confidence in... read more »

Privacy Concerns (Vulnerability)

Five, seven-point Likert-type items measure a customer’s attitude regarding his/her... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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