Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Ad Message Construal Level (Concrete)

Three, seven-point Likert-type items are used to measure the degree to which a person believes an advertising message stresses how customers can participate in an activity.

Key Words

advertising, message, participation, persuasion

Newest Scale Reviews

Empowerment (Interpersonal)

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in... read more »

Perseverance of Effort

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite... read more »

Resilience

With six, seven-point Likert-type items the scale measures a person’s ability to recover... read more »

Self-Efficacy (Life)

This scale has three, seven-point Likert-type items that measure a person’s belief that he... read more »

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