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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Ad Message Involvement (Self-Focused)

Four, six-point items are used in this scale to measure the degree to which a person believes that some specific ads he/she has seen made him/her focus on self and feel singular and special.