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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Aesthetic Formality

The extent to which the parts of a visual object are viewed as being well organized and the text being readable is measured in this scale with three, seven-point semantic-differentials.