Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!

Suzanne Cromlish, PhD

Saint Xavier University, Chicago

Affective Response to the Ad (Anxiety)

A person's anxiety-related response to an advertisement is measured in this scale using three, seven-point uni-polar items.

Key Words

advertising, appeal, emotions, anxiety, nervousness, uncertainty

Newest Scale Reviews

Justice Restoration

Four items are used to measure the degree to which a customer believes that actions he/she took... read more »

Regret for Actions Taken

The extent to which a person wishes he/she did not engage in certain behaviors against a... read more »

Revenge Intensity

Using five semantic differentials, the scale measures the degree of aggravation and damage a... read more »

Schadenfreude (Malicious Joy)

The degree to which a person derives pleasure from the suffering that someone or something else... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here