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Testimonial
I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope
Affective Response (Negative)
The five item, seven-point Likert-type scale appears to measure a person's negative affective reaction to some specific stimulus.
