You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Affective Response (Negative)

The five item, seven-point Likert-type scale appears to measure a person's negative affective reaction to some specific stimulus.

Key Words