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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Affective Response (Positive)

The scale is composed of three, nine-point Likert-type statements that are intended to measure the extent to which a person reports having a positive feeling at some point in time. Given that one of the key terms is "relieved," the implication is that the scale may be most suited for situations where the person has just been involved in something that could have potentially been unpleasant.

Key Words