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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Affective Response (Positive)

The scale is composed of three, nine-point Likert-type statements that are intended to measure the extent to which a person reports having a positive feeling at some point in time. Given that one of the key terms is "relieved," the implication is that the scale may be most suited for situations where the person has just been involved in something that could have potentially been unpleasant.

Key Words