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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Affective Response to Waiting

Three one-word items are used to measure the extent to which a consumer feels that the wait he or she has experienced in a service encounter has been frustrating.