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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Affirmation of Customers

A person's belief that an organization provides positive feedback about his/her reaching an identity goal is measured in this scale using three, seven-point items.  The phrasing of the items can be tailored for a specific organization and a specific role a person plays with the organization, e.g., shopper, employee, volunteer.