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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Age (Cognitive)

This scale is intended to measure a person's attitude regarding his/her non-chronological age rather than the number of years lived. Various forms of the scale have been used over time but each has included four items that are expected to tap into somewhat different age-related traits: the age one feels, the age one looks, the age indicative of one's interests, and the age indicative of one's activities.