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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Age (Ideal)

The four items composing this scale are intended to measure a person's desired age as opposed to the number of years lived. Three forms of the scale are provided: ratio, semantic differential, and Likert.