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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Age (Ideal)

The four items composing this scale are intended to measure a person's desired age as opposed to the number of years lived. Three forms of the scale are provided: ratio, semantic differential, and Likert.