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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Age (Least Desired)

Four items are used to measure what a person considers to be the most undesirable age for him- or herself. While three forms of the scale are presented here (ratio, semantic differential, and Likert), the available evidence would indicate that only the semantic differential version is recommended for use.