Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Agitation

Composed of four, seven-point uni-polar items, the scale measures how much a person feels tense and uneasy at some point or period of time.

Key Words

emotions, tension, anxiety, nervousness

Newest Scale Reviews

Attitude Toward the Sales Promotion (Price)

The appeal of a price-related sales promotion in a particular business (store or company) is... read more »

Distraction During the Shopping Trip

How much a shopper felt unable to focus during a particular shopping trip due to interruptions... read more »

Avoidance of Large Food Businesses

Four, seven-point Likert-type items are used to measure a consumer’s negative attitude... read more »

Attitude Toward Referral Programs

How much a person likes customer referral programs in general and is likely to participate in... read more »

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