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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Aloneness

Eight, seven-point Likert-type items are used to measure the extent to which a person feels excluded and unaccepted.  While the construct measured is extremely close to what is usually meant by "loneliness," more of the items in this scale have to do with one’s isolation rather than the affective response to it, e.g., unhappiness.