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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA


A three-item, six-point summated ratings scale is used to measure the degree to which a person describes feeling a sense of amusement on exposure to some stimulus (e.g., music). Phrasing of the scale was such that it measured respondents' emotional reaction to a stimulus rather than their attitude toward the stimulus itself.

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