The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Animosity Toward Outsourced Countries
Three items are used to measure a person's belief that countries which are the recipients of jobs or other functions that have been moved from their original country (outsourced) are unfairly taking advantage of lower labor costs.
Key Words