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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Animosity Toward Outsourced Countries

Three items are used to measure a person's belief that countries which are the recipients of jobs or other functions that have been moved from their original country (outsourced) are unfairly taking advantage of lower labor costs.