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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Anxiety (General)

This unipolar scale assesses the fear and stress a person reports feeling with respect to some object or experience.  Maheswaran and Meyers-Levy (1990) used seven items while the version used by Winterich and Haws (2011) had four.