The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Anxiety (Service Usage)
The degree to which thinking about the use of a particular service makes a person feel uncomfortable is measured with four, seven-point Likert-type items. To be clear, it is not usage of the service itself that causes the anxiety but rather thinking about using it that causes the problem.