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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Appreciation for Producers’ Efforts

Five, seven-point Likert-type items were used to measure how much a person notices and values the effort expended by a person or company to produce an object.  To be clear, the scale measures a general attitude about things that are made rather than being specific to a particular producer or product.