This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Attachment to the Branded Product
The scale measures a consumer’s strong emotional bond with a particular branded good (not service). Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.
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