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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attachment to the Employees

The scale uses six, seven-point Likert-type items to measure a customer’s social bond with the employees at a specific retail establishment.  To be clear, the scale is intended to measure attachment to the workers at a location-specific business rather than the attachment to the employees at all locations in a chain or the general tendency to bond with employees.