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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Attachment to the Employees

The scale uses six, seven-point Likert-type items to measure a customer’s social bond with the employees at a specific retail establishment.  To be clear, the scale is intended to measure attachment to the workers at a location-specific business rather than the attachment to the employees at all locations in a chain or the general tendency to bond with employees.