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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attachment to the Other Customers

The strength of the relationship and bond a customer has with other customers of a particular retailer is measured with six, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the people who come to a location-specific establishment.  The scale does not measure attachment to the physical dimensions of the place, attachment to customers at all locations in a chain, or the general tendency to bond with other customers.