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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attachment to the Other Customers

The strength of the relationship and bond a customer has with other customers of a particular retailer is measured with six, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the people who come to a location-specific establishment.  The scale does not measure attachment to the physical dimensions of the place, attachment to customers at all locations in a chain, or the general tendency to bond with other customers.